HUMAN-CENTERED RESEARCH & STRATEGY CONSULTING
Think big,
start small.
HADLEY CAN HELP YOU
uncover possibilities / articulate your vision / prototype your future
ABOUT HADLEY
My purpose is to help organizations and individuals build the empathy and creative confidence needed to
up-level innovation and address the root cause of what's blocking their full potential.
Empathy
Empathy is our ability to see the world through other people's eyes, to see what they see, feel what they feel, and experience things as they do.
I apply empathy in my work by leading human-centered research to discover the hopes, dreams, desires, and uncover the unmet needs of the people my clients serve.
Creative Confidence
Creative confidence, a term coined by David Kelly the founder of IDEO, is the belief that you can and will come up with creative solutions to big problems and the confidence that all it takes is rolling up your sleeves and diving in.
I apply creative confidence in my work by designing and facilitating collaborative ideation sessions that inspire innovative thinking and push past the obvious.
Core Skills:
Human-Centered Design, Design Thinking, CX Strategy, Customer Research, Service Design, Digital Product Ownership, Workshop Facilitation
Approach
Human-centered design expert with a passion for creative collaboration and transformation.
I believe human-centered design helps us become more fully human, enabling greater access to our innate human gifts of imagination, creativity, and collaboration. I apply human-centered design with clients to unlock the human potential of teams through:
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Intentional empathy building
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Collaboration across difference
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Smart experimentation
Without human-centered design, most teams operate on a default mode that is heavily influenced by the negativity bias: the natural human tendency to focus on what could go wrong over what could be possible. As a result, creativity and innovation are stifled.
Reaching new levels of innovation requires new thinking.
No problem can be solved from the same level of consciousness that created it. -Ben Franklin
Human-centered design enables new thinking that empowers teams to rise above problems, explore new possibilities, and take action through smart experimentation.
Smart experimentation = think big, start small.
Often teams need to "see it to believe it" to gain enough buy-in and momentum to bring a new business idea to life. In the human-centered design process, I guide teams to think big and push the boundaries of what's possible and then start small when it comes to implementation. Smart experimentation is the process of starting small by prototyping new ideas and testing with consumers to maximize learning, identify improvements, and minimize the risks, time, and costs associated with implementation. This is when innovation feels real and within reach: ideas from the teams' collective imagination are translated into the tangible, visible, and physical.
Consulting Services
Strategic
Planning
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Vision setting
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Opportunity mapping
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Roadmapping
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Project scoping
Customer
Research
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In-depth interviews
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Mobile ethnography
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Online insight communities
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Concept testing
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Surveys
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Competitive research
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Trend research
Service
Design
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Process improvement
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Experience design
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Touchpoint redesign
Workshop Facilitation
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Design sprints
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Collaborative strategy development
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Ideation
WORK WITH ME
I am open to work starting early 2022.
Please reach out using the form below or via email to discuss future opportunities.
Thank you.